What's the difference between 3D and HD?
HDTV refers to video resolution that is substantially higher than traditional TV systems. 3D TV is a feature within newer HDTV sets. It contains the mechanisms for creating the illusion of the third dimension.
Is it just like going to see a 3D movie?
The effect is similar, but there are some differences in approach. The glasses used for 3D TV viewing are battery- powered and the screen's (usually) a lot bigger at the local multiplex. But the quality of 3D images is striking in both environments.
Do my customers have to tune to a new channel to watch 3DTV?
3D content navigation will vary between regular HBO and On Demand titles. Regular HBO 3D programming will likely be sent as an additional broadcast of the same title, but in 3D. On Demand titles available in 3D will be marked as such within the On Demand navigation environment.
Why isn't everything in 3D?
Producing television and movies in 3D is expensive, because it requires special cameras and extra crews.
Why do customers need special glasses to view 3DTV?
A separate image needs to be sent to each eye. The brain correlates the two images into a single image with 3D depth. The TV will decode the 3D signal and display the left and right eye information on the TV screen as two overlapping images that look slightly out of focus when viewed without 3D glasses. Without the glasses, the image on the screen will appear doubled, distorted, and for all practical purposes, unwatchable.
Are all the new HDTV's 3D-capable?
No. While most major consumer electronics manufacturers are building 3DTV capabilities into their HDTV lines, not all new HDTVs are 3D-capable.
What about my customer's digital cable box?
Do they need a new one? Generally speaking, modern digital cable receivers - the boxes that let them tune to their favorite cable channels, watch HD shows and select On Demand movies - already have what it takes to relay 3D signals to your 3D television set.
How will my customer know a movie or show is available in 3D on my TV?
A 3D indicator will be displayed in the description of the content and on the program guide.
Do they need new equipment at the headend or in their transport plant to deliver 3DTV content?
No new equipment is required at the headend to deliver 3D content when using the frame compatible method. Some updates may be required for certain equipment to optimize the user experience.